Monday, September 21, 2009

ECO-TRENDY UNDER THE STARS: FASHION EVENT

CLOAK Apparel Inc will be hosting the “Eco-Trendy Under the Stars” fashion show on Wednesday September 30th at 9:00 pm, at the chic Plunge Lounge in the Gansevoort South Hotel, 2399 Collins Ave , Miami Beach, Florida.

CLOAK will launch their exclusive Fall 2009 collection, an “Eco-Trendy” extension of their brand, produced by Squeegee Science (squeegeescience.com). CLOAK (www.cloakinc.com) will share the spotlight with local fashion designers: Ombu Lifestyle (www.ombulifestyle.com), Celestial Designs (www.celestialdesigns.net), Bottary (zhibit.org/bottary), My Obessession and Puresa Organics (puresaorganics.com).

These fashion designers, handpicked by the CLOAK management team, use environmentally friendly materials to create their pieces, or are involved in socially conscious projects where proceeds from their products go directly to charity. CLOAK is partnering with these inspirational designers to create cool, everyday looks for the conscious fashionista.

The event will feature a runway show, designer boutiques for buyers & patrons to view and purchase products, complimentary hors d'oeuvres will be served courtesy of STK Restaurant, and a signature cocktail inspired by CLOAK and created by the Gansevoort South Hotel mixologist. This event is sponsored by The One Group, in association with STK Restaurant and Roberto Cavalli, as part of their Fashion Wednesdays event series. Event management by Ol Models and hair by David D. Jaded of Qiu Salon.

CLOAK donates a portion of its proceeds to trusted non-government organizations that support Haitian relief. The high level of child malnutrition and child mortality rate in Haiti is “alarming” according to the IFPRI Global Hunger Index, and 80% of the nation still lives on less than $2 per day. Haiti needs all the help the world and its people can provide. In a prior endeavor to bring aid and enhance the lives of people living in Haiti , CLOAK donated 100% of its proceeds from their “Positivity Moves” limited edition t-shirt collection to charities dedicated to improving the lives of people living in Haiti .

Continuing their mission to promote hope and inspiration through fashion, CLOAK will be donating 10% of all sales from the new Eco-Trendy line to benefit Haitian relief through FONKOZE (fonkoze.org), Haiti ’s largest bank for the organized poor.

“We believe that we can use CLOAK to bring awareness and help support good causes around the world,” says Ebonie Mukasa, CEO and founder of CLOAK Apparel Inc.

This event is free to attend. Please RSVP at: info@cloakinc.com. Please check cloakinc.com on September 30th for “in case of rain” information.